Here's a little note from the "requirements" section of a job listing:
Please do not contact us until you have made yourself familiar with the magazine.
Okay. You know what? I send out 2-3 resumes each day, and every single one of them is for a job that I really think I would like. Some of them, I can't believe what a fantastic match I am for the described job, and I think, "Wow, these lucky people are going to plotz when they see my resume." One job, I sent my resume through a person I knew in the company, AND through the job-listing website, AND directly through the company's HR department. Another job, I was ASKED to submit for.
I do this all the time, and I almost NEVER get a response. Not even an email confirming that I applied for the job. I spend hours putting together the perfect cover-letter, highlighting the many ways in which my experience overlaps their desires. I'm pithy and amusing and my resume is eye-catching and solid. AND I HEAR NOTHING. Virtual tumbleweeds roll around in my inbox.
So for this guy to get all snippy about how I shouldn't even dirty HIS inbox until I've read, critiqued, digested, and basically mated with his publication... I mean, frig you, buddy. You let me know if you like my resume, and THEN I'll spend a couple hours paging thru your precious periodical. Mmmkay? Because for frig's sake, if I sat around mulling over every magazine that I apply to, I'd do nothing but mull. I'd be Martin Mull. I looked at your site, the mag looks great, and I'll cross the "getting to know you" bridge when and if I come to it.
I mean, really.